Growing Cambria Hotel brand taps Philly as showcase site (Philly. Com)

Choice Hotels International Inc. plans to make Philadelphia a showcase for its growing Cambria Hotels & Suites brand, as the sprawling hospitality operator pushes the chic yet value-oriented chain into more city centers.

The Cambria rollout comes amid a spread of so-called limited-service hotels – properties without amenities such as banquet facilities and room service – in city centers, where full-service offerings have traditionally dominated, said Andrew Benioff, a hotel specialist at Llenrock Group, a real estate finance firm in Philadelphia.

Hotel guests are opting for relatively spartan stays at places that compare to Cambria, such as Hilton Garden Inn and Courtyard by Marriott, as they grow increasingly wary of spending extra for services they can seek out on their own, Benioff said.

“A lot of people are becoming more self-service-oriented,” he said. “More of a bring-your-own, do-it-yourself kind of thing.”

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