Can Social Media Be a Savior For RE Developers?

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The answer to this question, of course, is yes and no.  On its own, there is nothing social media can do to save a commercial real estate development.  However, you would be surprised at the myriad ways social media can have a dramatic impact for commercial real estate developers keen on putting their project in the most favorable light for both township commissioners and citizens who are on the fence about whether or not to support a new development in their community.  With some insight from the Saint Consulting Group, whose book NIMBY Wars I reviewed on this site last year, let’s examine how social media can help fast track the approval of your development project.

Llenrock Book Review: N.I.M.B.Y. Wars

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To continue on this week’s political trend, I wanted to take a moment to share an extremely insightful book with all of you having to do with real estate, specifically, land use and zoning.  Most developers are familiar with the acronym NIMBY, which refers to the phrase “Not In My Back Yard.”  What many developers do not seem to realize, however, is that all ground up development is as much, if not more, an exercise in politics as it is an exercise in real estate. P. Michael Saint, Robert J. Flavell and Patrick F. Fox of the Saint Consulting Group in Boston have done a tremendous job not only of exploring the dichotomy between the two, but exploiting the process in favor of the developer.  Regardless of whether you want to develop an urban infill location, a brownfield, or an environmentalist-heavy rural sprawl, there are do’s and don’t’s during the approval process.  Failing to follow certain procedures can kill your deal and make it  exponentially harder to resurrect. Play the game the right way and you can win over even your most ardent opponents. Let’s take a look at some of the book’s finer points…