Commercial Real Estate Finance

Posts Tagged ‘investment banking’

For the Week of February 20-26

- Should Fannie and Freddie be converted to non-profit, US-owned entities?

- Simon Property Group and General Growth Properties (two of yesterday’s post’s top earners) head to bankruptcy court in the $10 bil buyout deal.

- Can real estate investors bank on Hollywood’s staying power?

- John Klopp of Morgan Stanley sees debt investing as a significant opportunity going forward for investment banks.

- Does a 75% increase in sales volume in December over the prior month signal a true bottom in the market? Read the rest of this entry »

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Ohh the power of social networking…I have a feeling the majority of you already know about some networking websites that are currently out there (Facebook, Twitter, LinkedIn, etc), but there are SO many more that are tailored to your needs and niches. In my line of work as a commercial real estate investment banker, you might wonder how this new age, hip social networking craze can be beneficial to such a unique business niche. Well, I’ll tell you – because at Llenrock, we are in tune with today’s trends.

The fact of the matter is that we understand the “social networking” philosophy – to socially engage those around you. You want to provide them with something of value, not some advertisement such as “Beautiful 3 Bedroom/2 Bathroom house for sale. FABULOUS! CALL TODAY!” That’s not how to network; that’s how to look desperate, and the majority of your audience is not going to even glance at your “fabulous” listing.

• Engage people!
• Talk to them!
• Think outside of the box!
• Keep it real!

Real estate marketing, be it at the corporate, property or personal level, has always relied heavily on relationships. There are several keys to promoting new, positive relationships via social media. Let’s review them…

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