Commercial Real Estate Finance

Posts Tagged ‘facebook’

My father always told me to be careful what you put on the internet. He never approved of Facebook, abhorred the idea of Twitter, and never understood why people blog.  When I got my new phone in November, he couldn’t bear to watch how much time I spent texting, and surfing the web, and doing all these things with my phone that didn’t involve talking to someone.   The other day I was roaming around Philadelphia completely lost and looking for someone who could duplicate a key, so I slid open my phone, checked the internet, got directions, and found someone to duplicate the key. Honestly, the only things in that sequence the phone didn’t do were duplicate the key, or walk for me.  Now that I’ve had my phone for 7 months, I can’t imagine my life without it. It’s mostly thanks to Google (Motorola gets an assist).  I use Google Chrome, Gchat, Google Books, Google Maps, Google Finance, Google Scholar just for starters. Sure, Google knows where I am, what I’m doing, who I’m with and they may even be able to tell what I’m thinking. But all of this is okay, because if anything bad ever happened as a result of Google knowing all of this, I would just make them a Schmuck of the Week. But for now, I nominate them as Mensch of the Week.  How is Google related to commercial real estate, you ask? Well, Google has acquired way more real estate over the years than you could imagine.

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What is the one real estate sector that is the hottest right now?  Despite the availability of capital through Fannie and Freddie, its not multi-family.  Despite the rising age of baby boomers, it is not senior living.  Despite the immense growth in the healthcare sector, it is not medical office. So what is it?  Data Centers.  Last year, I wrote about data centers in this post.  Yet, seemingly nobody in the real estate sector has caught on.  So before I go on, let me get you all up to speed. Read the rest of this entry »

Ohh the power of social networking…I have a feeling the majority of you already know about some networking websites that are currently out there (Facebook, Twitter, LinkedIn, etc), but there are SO many more that are tailored to your needs and niches. In my line of work as a commercial real estate investment banker, you might wonder how this new age, hip social networking craze can be beneficial to such a unique business niche. Well, I’ll tell you – because at Llenrock, we are in tune with today’s trends.

The fact of the matter is that we understand the “social networking” philosophy – to socially engage those around you. You want to provide them with something of value, not some advertisement such as “Beautiful 3 Bedroom/2 Bathroom house for sale. FABULOUS! CALL TODAY!” That’s not how to network; that’s how to look desperate, and the majority of your audience is not going to even glance at your “fabulous” listing.

• Engage people!
• Talk to them!
• Think outside of the box!
• Keep it real!

Real estate marketing, be it at the corporate, property or personal level, has always relied heavily on relationships. There are several keys to promoting new, positive relationships via social media. Let’s review them…

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