Posts Tagged ‘amenities’
How Important are Online Ratings?

After an owner of 7,000 apartment units recently put his hands up in exasperation when I brought up the subject of online apartment ratings, I decided to do some research on the topic. I looked up one of his apartment complexes and the first google result was apartmentratings.com. Of the 167 reviews posted since 2001, most were negative and boiled down to a few categories: incompetent management, unfriendly leasing agents, too many bugs, the walls were to thin, and it took too long for snow removal. Despite a new website with live chat capability, rental rates and availability information, virtual tours, and floor plans, the online image was not very good because of the negative ratings. Read the rest of this entry »



