Multi-Family

United We Rent

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I saw a commercial for CoStar Group’s (NYSE: CSGP) recently acquired online apartment listing platform, Apartments.com. It was the first time I saw a prime time TV spot for the site since it was acquired and beefed up by CRE data and…

Go Vertical!

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One of the big news items this week has been the announcement of voracious real estate buyer Blackstone Group‘s deal to acquire the famous and former world-record-holding Willis Tower in Chicago. The Wall Street Journal first reported the sale at a…

Real Estate Demand in Wu-Tang Land

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Today I want to discuss seminal hip-hop super group Wu-Tang Clan, the geniuses behind classic rap opus 36 Chambers and such gritty masterpieces as “Shame on a *****,” “Wu-Tang Clan Ain’t Nothing to **** With,” and other asterisk-heavy rap tunes. But…

Affordability in New York City

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Development pipelines and market demand aren’t always in agreement with one another. For one reason or another, a developer may choose to push for a project that isn’t the most useful option for a market or submarket’s growth. I talked…

300 Square Feet Doesn’t Sound Too Bad…

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In the early 2000s or so, “smaller” became synonymous with innovation. Still, the ongoing technology arms race entails creating the smallest product possible while retaining quality and functionality. It’s a complete 180 from the 90s, in which SUVs, McMansions, and…

The Ocean Spray Method

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The cranberry may be one of the greatest marketing successes of the 20th century. In theory, this chewy, deceptively tasty-looking berry is unmarketable. It’s sour, a little tough, and all around inferior to most other berries. But back in the…